Naira Marley loses over 600,000 Instagram followers in one week following Mohbad’s death (Photos)

Naira Marley, the Nigerian singer and Marlian Music boss, is facing cancellation on social media following allegations of mistreatment of his former label signee, Mohbad.

After Mohbad’s death on September 12, videos surfaced showing him being harassed and assaulted by people reportedly affiliated with Naira Marley. This sparked outrage on social media, with many criticizing Marley and demanding his arrest, as well as that of his associate, Sam Larry.

Netizens also began mass unfollowing Marley and encouraging others to do the same, asserting that he is finished in the Nigerian music industry.

Marley used to have 7.4 million followers on Instagram, but he has lost over 600,000 followers since Mohbad’s death.

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This incident appears to be a sign that cancel culture is gaining traction in Nigeria. Cancel culture is a form of social boycott in which someone is thrust out of social or professional circles — whether it be online, on social media, or in person. Those who are subject to this ostracism are said to have been “canceled.”

It remains to be seen whether Marley will be able to recover from this scandal. However, the incident is a reminder of the power of social media and the importance of artists being mindful of their public image.